feature: Heineken wants to Serenade you!
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Or rather, they want you to serenade your loved ones… yes. That’s more accurate. I’m sure they’d sing to you if you asked them to though. Well, maybe.
Anyway, obviously this is a little different from my usual posts. It’s a sponsored post but then I wouldn’t write about it if I thought it was crap.
In my life outside the site, I’m very interested in how companies are trying to do different things with social media and brand messaging. With this Serenade Your Date campaign, Heineken are doing just that.
For Valentine’s Day, Heineken have created a Facebook app that will allow you to send a personalised “serenade” to your hopefully-soon-to-be-more-than friend. You just pick Who, Why, What and Why Me and off it goes. Than you just have to hope they say yes.
They’ve also organised an 8 hour live global event called Serenade Live on 9th February which will be streamed on Heineken’s YouTube Channel. So yes, this is a pretty big deal. It sounds to me like one of the biggest social media campaigns going.
If you want to get involved, and you are over 18 (or whatever the legal drinking age in your country is) pop along to the Facebook Serenade Your Date app and give it a go. Don’t forget to also have a look at the live event on 9th Feb 2012 – things are kicking off at 6pm UK/IRL time.
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